Datura is a dance and education company I co-founded with Rachel Brice in 2011. The company encompassed a brick and mortar dance studio, merchandise line, educational programs, events, and video-based streaming dance education website.
My role in the company as Director involved Marketing Direction, Project Management, Video Production, Graphic Design, Event Production, Web Design, Tour Management, and Facility Management. By the end of my tenure, I had managed up to 30 employees and contractors and the business had grown ten fold.
Rachel and I collaborated on countless projects with the company and below are examples of my work from graphic design to apparel to the design and build of a dance studio and boutique.
Original Choreography, "Glide" by Rachel Brice. Performed at BDC China as part of a workshop and performance tour I organized and managed.
The boutique was the reception area of the dance studio. I did much of the studio design and build, including collaborating with Rachel on the sourcing of materials and objects.
Design and build in collaboration.
Photography, layout, and typography.
Layout, typography and graphic design.
Website design and build.
Graphic design and production.
Graphic design, production, marketing, and vending.
Design and Build.
The studio was a multi function space with workshops, seminars, and events.
Graphic design and some photography for this promotional image.
Datura Online was a massive project; an online school for dance that was birthed from our humble dance studio in 2011, which ended up reaching thousands of dancers in 156+ countries. More about that project here.