My work often straddles the digital and the tangible; real world outcomes from strategic digital initiatives In a recent role at the digital agency I was responsible for $1M+ annual revenue as a Digital Strategist, Marketing Executive, and Product Manager.
This role leveraged my experience in the digital product and marketing industry as well as past substantial business and leadership experience managing a $2M+ operations budget, allocating a $1M+ marketing budget, and leading a multifaceted operations and marketing staff of up to 35.
As a Digital Strategist and Product Manager I conceptualized, designed, and launched transformative digital projects to meet and exceed client needs by internalizing and owning business and product strategy. This required interpersonal communication skills with the ability to engage a cross-functional audience and work with internal/external stakeholders/executive leadership to meet organizational growth needs and annual revenue projections.
L6 is a scheduling and lobby management SaaS product provided by CU-APPS, who provide affordable and customizable technology solutions to credit unions and related organizations.
Our team were approached to evaluate, redesign, and develop product enhancements the L6 application, in order to provide modern & streamlined processes to enable online and in person appointment scheduling and management for credit unions.
Blue Lava provides a SaaS single platform to support CISOs and cybersecurity professionals to analyze and assess their security systems status while providing actionable insights that help communicate ROI and manage cybersecurity programs. They also are highly involved with the CISO community through resources and education.
In order to elevate Blue Lava’s market position, our team performed a brand refresh, site redesign, and modular rebuild on the WordPress platform that would allow flexibility, marketing optimization, and future growth. We also supplied top level copywriting to craft messaging that reflected their expertise while being relatable to the wider CISO community.